In a survey carried out by CBD One on the finish of 2021, our clients had been requested a variety of questions on their information of CBD, their use of CBD and their preferences relating to how they want to obtain info relating to CBD.
Our findings have given us an fascinating perception into the general public’s perceptions of CBD and the way new clients are discovering out concerning the product.
An Overview Of The Findings
Perceptions Of CBD Are Robust
Virtually 90% of the shoppers we surveyed consider that CBD can enhance common well being and wellness, nonetheless, solely 26.6% agreed that CBD is finest described as a dietary complement, regardless of this being the official classification of CBD merchandise, that means there nonetheless appears to be some uncertainty from most people about what they’re taking.
Regardless of the variety of folks already taking CBD, 63.8% of our clients said that they want to be taught extra about it, suggesting there’s extra work wanted to teach the general public.
Prospects Are Recommending CBD
Phrase of mouth suggestions appears to be the preferred manner persons are discovering CBD, with 67% of our clients stating that they had been really useful CBD by somebody they know, and even 19.2% saying they had been really useful CBD by a healthcare skilled.
As soon as folks develop into clients, they usually go on to suggest CBD merchandise to others, with greater than 80% of our clients saying they’ve really useful CBD to somebody they know, and greater than three quarters have mentioned CBD with a companion, member of the family or pal.
As an organization, we all the time need to assist folks be taught extra concerning the potential advantages of CBD and the methods wherein they will use it to steer a happier and more healthy life.
We all the time try to be as clear and open as potential about CBD, however sadly we’re usually in a position to say a lot lower than different third-party publications concerning the potential advantages and makes use of of CBD merchandise.
Obtain The Report
You may obtain a full PDF copy of the findings utilizing the shape under.